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Before you can start deciding what content the site is going to contain you need to determine who your target audience is. What age group are your users? What is there skill level with the Internet?
Next you need to determine the purpose of your site. If your site has no purpose then people will find no purpose to stay look around your site or come back again. You need to ask yourself, what is the site for?
- Promote your ideas, hobbies, or beliefs
- To Advertise your company or product
- Make loads of money really fast
- Provide customer services and support
- To keep your customer base informed
- Give or Sell Information
- Create an 'Extended Business Card' for your company
- Provide internal information and services for your company
An important question to ask yourself when deciding on content is: -
>> Why would anybody want to visit my site?
>> Why would anyone re-visit my site?
Keeping the content on your site updated frequently is equally important, as no one wants to keep reading the same stuff over and over again.
Adding dynamic content to your site like a discussion forum or chat rooms can help build an online community around your web site. But, remember, these things need to be monitored which in turn takes time.
Once you have determined these factors you can next start to plan the content your site will have. Remember who your target will be when deciding on content: -
- Frequently updated information
- Product and Company articles
- Question and answers
- Online purchasing of products
- Web site search, very useful for larger sites
- Weekly poll, to poll your visitors on a particular question
- Quizzes and sweep stakes, with prizes to promote your products
- Free offers
- News
- Unique information
- Location maps
- Contact and Booking forms
Thanks to Web Wiz Guide
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