Before
you can start deciding what content the site is going to contain you need to determine
who your target audience is. What age group are your users? What is there skill
level with the Internet?
Next you need to determine the purpose of your
site. If your site has no purpose then people will find no purpose to stay look
around your site or come back again. You need to ask yourself, what is the site
for?
- Promote
your ideas, hobbies, or beliefs
- To
Advertise your company or product
- Make
loads of money really fast
- Provide
customer services and support
- To
keep your customer base informed
- Give
or Sell Information
- Create
an 'Extended Business Card' for your company
- Provide
internal information and services for your company
An
important question to ask yourself when deciding on content is: -
Why would anybody
want to visit my site?
A
second important question to keep in mind is: -
Why
would anyone re-visit my site?
Keeping
the content on your site updated frequently is equally important, as no one wants
to keep reading the same stuff over and over again.
Adding dynamic content
to your site like a discussion forum or chat rooms can help build an online community
around your web site. But, remember, these things need to be monitored which in
turn takes time.
Once you have determined these factors you can next
start to plan the content your site will have. Remember who your target will be
when deciding on content: -
- Frequently
updated information
- Product
and Company articles
- Question
and answers
- Online
purchasing of products
- Guest
book that your guests to your site can sign and add their own comments
- Web site forum
or chat room to generate conversation between your web site users
- Web
site search, very useful for larger sites
- Weekly
poll, to poll your visitors on a particular question
- Quizzes
and sweep stakes, with prizes to promote your products
- Free
offers
- News
- Unique
information
- Location
maps
- Contact
and Booking forms
----------------------- Special Thanks to: Web
Wiz Guide ----------------------
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